Helen：We want to use the right marketing mix to reach our target market.

　　海倫：我們想要使用正確的行銷(xiāo)媒體來(lái)達(dá)到市場(chǎng)目標(biāo)。

　　Leonard：Certainly. We've done some tactical planning already. We think we've come up with a good plan.

　　李?yuàn)W納德：當(dāng)然。我們已經(jīng)完成一些戰(zhàn)略計(jì)劃。我們認(rèn)為我們已經(jīng)提出一項(xiàng)不錯(cuò)的計(jì)劃。

　　Helen：What media do you plan to use

　　海倫：你們準(zhǔn)備使用何種媒體？

　　Leonard：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

　　李?yuàn)W納德：考慮到你們想要表現(xiàn)的形象，我們已要求撰寫(xiě)文案的同事準(zhǔn)備好計(jì)算機(jī)雜志稿及網(wǎng)際網(wǎng)絡(luò)用稿。

　　Helen：So that way, our advertising dollars would be focused on people we know are computer users.

　　海倫：這樣一來(lái)，我們的廣告花費(fèi)就會(huì)針對(duì)在，如我們所知，計(jì)算機(jī)使用者身上。

　　Leonard：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.

　　李?yuàn)W納德：是的。我們還同時(shí)刊登廣告看板及報(bào)紙廣告來(lái)幫助創(chuàng)立明顯的品牌識(shí)別。

　　Helen：Will there be any direct mail

　　海倫：會(huì)有任何廣告郵件嗎？

　　Leonard：No. That would not be correct for a manufacturer like you. Leave that to the retailers.

　　李?yuàn)W納德：沒(méi)有。對(duì)像你們這樣的制造商來(lái)說(shuō)，那并不是正確的作法。把這種方式留給零售商吧。

　　Helen：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

　　海倫：說(shuō)得沒(méi)錯(cuò)。請(qǐng)準(zhǔn)備一份更詳細(xì)的提案，然后我會(huì)把它推銷(xiāo)給高階主管。

　　Leonard：Great. We'll get started right away.

　　李?yuàn)W納德：太好了。我們馬上準(zhǔn)備。

[商務(wù)英語(yǔ)的口語(yǔ)]