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讓訂單超級(jí)受歡迎的外貿(mào)英語
導(dǎo)語:外貿(mào)人如何才能把訂單做到讓客人一見到就想下單呢?以下是人才網(wǎng)小編為大家搜集整理的讓訂單受歡迎的外貿(mào)英語,歡迎閱讀!
1.讓你的訂購單更加引人注目
1. Make your purchase order more striking
企業(yè)在給目標(biāo)顧客的郵件包裹中,所有的材料都應(yīng)該很明確地指向訂購單,讓消費(fèi)者很容易發(fā)現(xiàn)訂購單的存在。你可以將訂購單和其他資料并列放在一起,但如果訂購單跟其他資料外觀太相象的話,消費(fèi)者很容易把它弄丟。聰明的做法是,將訂購單的`顏色、大小設(shè)計(jì)得跟其他資料不同,采用引人注目的圖形和字體,加上邊框,并用醒目的字體注明這是一張訂購單。
Enterprise in mail packages to the target customers, all materials should be clearly points to the purchase order, let the consumer is easy to find the existence of the purchase order. Your purchase order and other information can be tied together, but if the purchase order with the other data look too similar, the consumer is easy to lose it. It is wise, will be the color of the purchase order, size, design is different from other sources, the striking graphics and fonts, plus the borders, with bold font indicate that this is a purchase order.
2.包含“客戶接受聲明”
2. Include the "declaration by clients to accept"
企業(yè)應(yīng)該從消費(fèi)者的角度來考慮,在訂購單上重申一遍訂單的條件,以確認(rèn)消費(fèi)者完全地和正確地理解了企業(yè)的條件。以下是一個(gè)典型的客戶接受聲明——“是的`!我希望以每年96元的折扣價(jià)格訂購全年《成功營銷》雜志。我希望從2005年第7期開始訂閱。”
Enterprise should consider, from the perspective of consumers in the purchase order again on the conditions of the order, to ensure that consumers fully and correctly understand the conditions of the enterprise. The following is a typical customer accept the statement - "yes! I want to have discount prices to place an order for 96 yuan a year for a successful marketing magazine. I hope the subscription since 2005, 7."
3.突出企業(yè)提供的完整Offer
3. Provide complete Offer outstanding enterprises
企業(yè)應(yīng)該在訂購單上突出告訴顧客企業(yè)能提供給他們的完整的產(chǎn)品和服務(wù),這包括總價(jià)格、消費(fèi)稅、運(yùn)費(fèi)和郵寄費(fèi)用、最小訂購量、國際附加費(fèi)、保質(zhì)期、最后截止期限等。這些信息和“客戶接受聲明”一樣,幫助消費(fèi)者正確認(rèn)識(shí)訂購單的.條件。雖然這些信息不一定要寫在“客戶接受聲明”中,但是它們必須在訂購單上有所體現(xiàn)。
Enterprises should highlight tell customers in the purchase order to give their complete products and services, including the total price, consumption tax, freight and mail cost, minimum quantity, the surcharge, shelf life, deadline, etc. These information and accepts declaration ", "the customer to help consumers understand the conditions of the purchase order. While the information doesn't have to write in the "customer accept the statement", but they have to be reflected on the purchase order.
4.提供完整的訂購信息
4. Provide complete order information
為了讓顧客更加方便快捷地完成訂購,企業(yè)的營銷人員應(yīng)該在訂購單上提供給顧客完整的訂購信息,如免費(fèi)訂購電話、企業(yè)全稱和Logo、郵寄地址、付費(fèi)方法等一切訂購細(xì)節(jié)。你也應(yīng)該讓顧客留下他們的聯(lián)系方式和電話號(hào)碼,以防止郵寄過程中產(chǎn)品的`遺失。
In order to make customers more convenient and quick to complete the order for the enterprise marketing personnel should be in order to provide customers a complete order information, such as free telephone orders, full name and Logo, mailing address, payment method and all order details. You should also let customers leave their contact information and phone number, in order to prevent the products in the process of mail lost.
5.使用指示性語言
5. Use indicative language
為了鼓勵(lì)顧客在最后一分鐘做出訂購決定,企業(yè)營銷人員應(yīng)該在訂購單上使用帶有明確指示性的語句,例如“馬上打電話!”、“現(xiàn)在就訂購!”等。訂購單是直復(fù)郵件銷售中最后的一個(gè)環(huán)節(jié),因此明確地告訴消費(fèi)者企業(yè)的.意圖是一個(gè)聰明的做法。
In order to encourage customers to purchase decision at the last minute, enterprise marketing personnel should be used on the purchase order with clearly indicative of statements, such as "a call right away!" , "order it right now!" And so on. Purchase order is straight after the final link in email marketing, so explicitly told consumers enterprise's intention is a smart way.
6.標(biāo)明截止日期
6. Indicate the deadline
企業(yè)應(yīng)該在訂購單上明確的告訴消費(fèi)者產(chǎn)品和服務(wù)的`截止日期,如果你說出具體日期的話,可以告訴消費(fèi)者一個(gè)回應(yīng)期限,如“請(qǐng)?jiān)?4天內(nèi)回復(fù)”等字樣。
Enterprises should tell consumers clearly on the purchase order date of expiry of the products and services, if you tell a specific date, can tell consumers a response deadline, such as "please reply within 14 days".
7.給訂購單起一個(gè)新名字
7. To order a new name
企業(yè)給訂購單換一個(gè)新名字,不但可以減輕消費(fèi)者的責(zé)任感和約束感,還能讓他們感覺到獲得了更多的附加值。我們可以把訂購單改名為“試訂閱證書”、“注冊(cè)申請(qǐng)表”、“優(yōu)惠申請(qǐng)表”等。
Enterprises to purchase order in a new name, can not only reduce consumer's sense of responsibility and constraint feeling, also can let them feel have more added value. We can put the order changed its name to "try to subscribe to certificate", the "registration form", "preferential application form", etc.
8.提供免費(fèi)訂購電話
8. Provide free calls to order
雖然很多消費(fèi)者已經(jīng)習(xí)慣用電子郵件等方式回復(fù)訂購信息,但是仍然有相當(dāng)大一部分消費(fèi)者覺得用電話和企業(yè)溝通更加舒服,因此好的直郵企業(yè)必須提供給消費(fèi)者這種選擇方式。最近一項(xiàng)調(diào)查顯示,企業(yè)在訂購單上提供免費(fèi)訂購電話,能夠吸引更多的`使用信用卡支付的客戶。此外,如果你對(duì)訂購過程比較負(fù)責(zé),那么免費(fèi)訂購電話就更加必須了。
Although there are many methods such as consumers have used E-mail reply order information, but there is still a considerable part of consumers feel more comfortable and corporate communication on the phone, so a good direct mail business must provide consumers the option. A recent survey, the enterprise in order to provide free telephone ordering, can attract more use credit CARDS for customers. In addition, if you order for process is responsible for, so telephone orders are more must be free of charge.
9.提供傳真回復(fù)方式
9. Provide fax mode
統(tǒng)計(jì)數(shù)字表明,超過一半以上的商務(wù)客戶習(xí)慣用傳真來回復(fù)訂購單。為什么?因?yàn)楹芏噘徺I決策者們都是填寫完訂購單后順手交給了秘書,對(duì)于秘書來說,直接發(fā)個(gè)傳真比重打一遍訂購單要簡(jiǎn)單方便多了。所以,企業(yè)的`營銷人員還應(yīng)該注意訂購單的尺寸和紙張是否和傳真機(jī)配套。
Statistics show that more than half of the business customers to use fax to reply purchase order. Why is that? Because a lot of purchase decision makers are after fill out the purchase order conveniently to the secretary, for a secretary, the proportion of direct send a fax to play again purchase order more easy and convenient. So, the enterprise marketing personnel should also pay attention to whether the size of the purchase order and paper and fax machines.
10.創(chuàng)建在線訂購方式
10. Create online ordering
如果企業(yè)為消費(fèi)者提供了在線訂購的方式,請(qǐng)不要在訂購單上印出公司的主頁,這樣消費(fèi)者必須在主頁搜索在線訂購的'頁面。合格的直復(fù)營銷人應(yīng)該在訂購單上直接印出在線訂購的頁面,這樣能為消費(fèi)者節(jié)約不少的時(shí)間和精力。
If the company provides consumers with online ordering, please do not print out the company's home page on the purchase order, so that consumers must search online ordering in the home page. The qualified dm should be printed in the purchase order directly online ordering page, so that can help consumers save a lot of time and energy.
11.考慮在郵件包中加入“附加訂購單”
11. Consider the mail package to join "additional purchase order"
很多消費(fèi)者都喜歡把好的'信息推薦給朋友和同事,因此企業(yè)可以考慮在寄給消費(fèi)者的郵件包中多放一兩張“附加訂購單”,這樣的附加訂購單說不定能為企業(yè)帶來不少額外的客戶。
Many consumers like to recommend a good information to friends and colleagues, so companies can consider to send consumers in mail package in one or two more, "additional orders" such additional purchase order maybe bring enterprises a lot of additional customers.
12.設(shè)計(jì)完后自己先測(cè)試
12. After the design to be test
企業(yè)營銷人員在設(shè)計(jì)好訂購單、準(zhǔn)備印刷之前應(yīng)該先親自填寫幾張。這個(gè)簡(jiǎn)單的步驟往往會(huì)讓營銷人員發(fā)現(xiàn)很多細(xì)節(jié)問題,例如紙張質(zhì)量不合適圓珠筆填寫,紙張不好折疊郵寄等。這些細(xì)節(jié)上的小漏洞往往都阻礙了消費(fèi)者實(shí)施訂購行動(dòng)。
Enterprise marketing personnel in the design of purchase order, ready to print before should first fill out a few in person. This simple step tends to make marketing researchers found that a lot of details, such as paper quality is not suitable for ballpoint pen to fill out, bad paper folding mail, etc. These details on the small holes are often hindered the consumer action implementation of orders.
13.把“致客戶信”和訂購單結(jié)合起來
13. The letter to a customer and purchase order
企業(yè)往往會(huì)在直郵包裹中加上一封言辭懇切的“致客戶信”,拉近與顧客之間的距離,讓直郵郵件更加的`個(gè)性化和人性化。企業(yè)可以試著將訂購單和“致客戶信”印在一起,這樣既能節(jié)省一定的費(fèi)用,也能讓訂購單從“硬銷售”變得親切一些。
In straight parcel companies tend to add a words "letter to a customer" earnestly to closer the distance between with customers, and make direct mail mail more personalization and humanization. Companies can try to purchase order and "letter to a customer" together, this can save a fee, also can make a purchase order from the "hard sell" kind.
14.展示產(chǎn)品
14. Present products
一張圖片勝過一千句話。由于大部分顧客在訂購以前都沒有真實(shí)地見過企業(yè)的產(chǎn)品,在訂購單上印上產(chǎn)品可以大大提升顧客回應(yīng)率。值得企業(yè)注意的是,印在訂購單上的產(chǎn)品一定要和真正提供給顧客的'產(chǎn)品一致。
A picture is worth one thousand words. Since most of the customers before order didn't truly seen the enterprise products, in the purchase order on products can greatly improve customer response rate. Is that the enterprises should be aware of on the order of the product must be available to customers with real products.
15.計(jì)算方便訂購附件的成本
15. To calculate the cost of convenient order attachment
訂購單上一般都為消費(fèi)者提供了一些方便他們完成訂購手續(xù)的`附件,例如寫上了回郵地址并貼上了郵票的信封,可以撕下來的存根等。這些小附件肯定能在一定程度上提高顧客回應(yīng)率,但是成本卻不低。企業(yè)應(yīng)該認(rèn)真計(jì)算這些小附件的花費(fèi),在成本和收益之間找到平衡。
On the purchase order is generally provides convenience for consumers they complete ordering procedure of accessories, such as a return address written and stick the stamp envelope, can tore down to a stub, etc. These small accessories can certainly improve customer response rate to a certain extent, but not low cost. Companies should be carefully calculated the cost of these small accessories, find a balance between costs and benefits.
16.在顯著的位置標(biāo)明保質(zhì)期
16. Indicate the guarantee period in significant position
企業(yè)營銷人員應(yīng)該在訂購單上明確地提醒消費(fèi)者產(chǎn)品的保質(zhì)期,這條信息可以印在最開頭、背面或存根上醒目的地方。強(qiáng)調(diào)保質(zhì)期能大大地消除消費(fèi)者的`不安全感。
Enterprise marketing personnel should be on the order form clearly remind consumer product shelf life, this information can be printed on the back in the beginning, or the stub marked place. Emphasis on shelf life can greatly eliminate the insecurity of consumers.
17.在背面寫上支持信息
17. Write the support information on the back
企業(yè)可以利用訂購單的背面,加上一些支持信息,如“獲獎(jiǎng)證書”、產(chǎn)品零部件圖片、其他顧客的評(píng)價(jià)等。這些產(chǎn)品信息都能增加消費(fèi)者對(duì)于企業(yè)產(chǎn)品和服務(wù)的.信任,讓他們?cè)谧詈笠环昼娮龀鰶Q定。
Enterprises can make use of the back of the purchase order, plus some support information, such as "award certificate", the evaluation of product parts pictures, and other customers. These product information can increase the trust of the consumer for enterprise products and services, let them make a decision at the last minute.
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