職場英語市場部門口語(2)

　　銷售指標

　　sales quota

　　A: What is your requirement to agencies?

　　B: You must fulfill the sales quota of 100 sets per month.

　　A: If so,how much can we get as the commission?

　　B: You will get a 10% commission on every machine you sell.

　　目標客戶

　　target/potential customer

　　A: How do you define your target customer?

　　B: We designed a questionnaire to do the research.

　　A: What?s the consumers? response?

　　B: Almost all the young people have the great interest in our product.

　　售后服務

　　after?sale service

　　A: Your product is nice,

　　but will the price be on the high side?

　　B: Our price is absolutely competitive.

　　You can compare that with the other dealers.

　　A: Then，how about the after?sale service?

　　B: Don?t worry about that,

　　our company has sound after?sale service.

　　調(diào)換

　　replace

　　A: If there is something wrong with the product after your purchase,

　　you can get it repalced within 7 days.

　　We also offer you the after?sale repair service within a year.

　　A: Will it be repaired free of charge?

　　B: Yes,but we will charge you after one year.

　　銷售單據(jù)

　　sales receipts/invoice

　　A: What are the sales documents I need to present to you

　　when I come to get it repaired?

　　B: Invoice is a must.

　　You?d better bring the guarantee certificate together with it as well.

　　銷售技巧

　　selling skills

　　A: How do you strengthen the sales persons?quality in the training?

　　B: I always give them lectures on marketing.

　　A: What?s the specific content of those lectures?

　　B: Mostly I attract their attention to the selling skills

　　they must have as a salesperson.

　　采購商 / 供應商

　　buyer / supplier

　　A: I find it more efficient for a buyer

　　to deal with fewer suppliers rather than more.

　　B: I don?t buy your point.

　　I think more suppliers mean lower price and higher quality.

　　A: It?s not the case in reality.

　　Buyers can benefit a lot from the reduction in the number of suppliers.

　　采購數(shù)量與采購時機

　　order quantities and timing

　　A: Henry,what do you think matters the most in purchasing?

　　B: Order quantities and timing.

　　A: Why are they important?

　　B: How and when to buy is a big concern in reducing cost.

　　及時采購

　　Just?in?time (JIT) purchasing

　　A: Just?in?time purchasing seems to be quite popular now,

　　isn?t it?

　　B: Yes.You know one goal of modern purchasing

　　is to maintain supply continuity

　　with the minimum inventory investment.

　　A: I think the goal of JIT purchasing is zero inventory.

　　B: Theoretically speaking,it is.

　　But in practice,that is rarely achieved.

　　市場調(diào)查

　　conduct a market research

　　A: I am thinking of doing a new business.

　　B: What sort of business will it be?

　　A: I?ve been thinking about opening a supermarket.

　　B: The business will be good if you choose the right location.

　　You?d better conduct a market research first.

　　市場定位 market positioning

　　A: What is the market positioning for our new products?

　　B: We focus on the teenagers,

　　their consuming power is increasing day by day.

　　銷售戰(zhàn)略

　　selling strategy

　　A: Have you predicted our position?

　　B: We?ll be the market leader in the near future.

　　Our selling strategy is the high quality of our products.

　　市場會變得更規(guī)范。

　　The market will be standardized.

　　A: What are the opportunities for the next five years?

　　B: The market will be standardized.

　　A: And?

　　B: The government may announce more positive policies

　　to promote the international business.

　　市場營銷策劃

　　marketing plan

　　A: How is the marketing plan for the new product going on?

　　Don?t forget to analyze the basic four aspects.

　　B: Don?t worry;

　　we?ve already finished the part about product and promotion.

　　分銷渠道

　　distribution channels

　　A: What are the distribution channels you have found for our products?

　　B: Nowadays,the direct marketing is very popular,

　　such as the internet,telephone,mail, etc.

　　A: What are the advantages of direct marketing?

　　B: The most prominent one is reducing the cost.

　　中間商

　　intermediary

　　A: Do you think we should use the intermediaries

　　to help us with the sales?

　　B: Absolutely.They have knowledge of customers and their needs.

　　定價時所定的戰(zhàn)略目標

　　strategic objectives in pricing

　　A: What are the strategic objectives in your pricing?

　　B: I?m not sure about it.

　　The least is survival,

　　but we are trying to achieve profit maximization as well.

　　特許經(jīng)營權(quán)

　　franchise

　　A: Are you planning to go with one of those big chain supermarkets?

　　B: Yes,that is probably reliable.

　　A: But a franchise from those big supermarkets must be very expensive.

　　B: Yes,I am thinking how to avoid investing a great deal of money.

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